A woman sitting on a stool with a background of colorful city buildings, green foliage, and illustrations of a butterfly, a butterfly-shaped object, a bottle, and a telephone receiver, with speech and thought bubbles.

For years, when someone praised my work,

I said “ah, it was nothing.”

It was not nothing.

Green circular logo with yellow hair and white glasses illustration in the center, surrounded by yellow text reading 'Dee Hutchinson' repeatedly around the circle.

hi, i’m dee.

I help brilliant, humble people get the promotion, pay and recognition their work deserves.

A woman with red hair and red lipstick, wearing a lavender shirt, smiling and resting her chin on her hand, surrounded by abstract green and yellow graphic elements.

I'm Irish, I live in the UAE, and I've spent over 30 years in learning and leadership. I've written six books. And for a while, I was exactly the person I now help: great at the job, head down, waiting for someone to notice.

  • Emirates NBD logo on a yellow background
  • The logo of Ublock Digital, featuring a yellow stylized U shape with two small yellow circles above it, followed by the words 'Ublock digital' in lowercase yellow letters.
  • Logo of Phoenix Tower International, featuring a stylized phoenix head and the company name.
  • Emirates NB logo with a yellow background and black text
  • Yellow Digidot logo with a stylized U-shaped dot and the word 'Digidot' in bold letters.
  • Logo of Phoenix Tower International with a stylized phoenix and text
  • Logo with a pattern of yellow circles forming a butterfly shape and the word 'cablebands' in lowercase yellow letters.
  • The word 'PALÖT' written in large, light yellow, stylized letters on a black background.
  • Logo of Allianz Partners company in yellow with teal accent and a circular emblem featuring a vertical line and a curved line.
  • Logo with yellow circles forming a pattern and the text 'cablebands' in lowercase letters.
  • Bright yellow text spelling 'Palo IT'
  • Text logo with the words 'Allianz Partners' in yellow font and a stylised 'A' inside a circle in the middle.

Where To Start

Free. About 12 minutes. Mildly confronting. Find out what's really holding your career back, and your one move this week.

The Reality Check

TAKE IT >

Humble Not Invisible

The words for ten conversations nice people avoid at work. €17.

GET THE GUIDE >

The 5-Day Challenge

9 to 13 November. Ten minutes a day. One small, slightly uncomfortable thing. Plus an optional live finale on 14 Nov.

JOIN FREE >

Not your average CAREER ADVICE

A woman with curly red hair wearing a cream-colored suit and heels, sitting on a stool with purple abstract shapes in the background.

Why listen to me?

I've spent three decades inside organisations, designing how people learn, lead and get on. I've sat in the rooms where careers get discussed. I know what gets people picked, and it's rarely the thing they've been working hardest on.

So I don't do "speak up more" and "build your brand". I do honest, specific and kind. Mostly kind.

Good advice isn’t

the whole story.

Work hard. Speak up. Be visible. You've heard it all, and you've probably done it all.

The missing bit is the order: what to do first, with whom, and what to say. That's what the Reality Check shows you, and what the Blueprint turns into a 90-day plan.

SEE HOW IT WORKS
An orange flower with a green stem, surrounded by three black and white butterflies made of dollar bills, and small yellow circles scattered around on a black background.
  • Black and white portrait of a smiling man wearing glasses, in a dark suit jacket and collared shirt, with an orange circular background.

    “Being a high-performer is one thing, but being a high-performer with self-awareness takes it to a whole different level. I have never felt more supported and cheered for in my professional (and sometimes personal) life."

    HARIT WANAPOH - HEAD OF DESIGN

  • Black and white portrait of a middle-aged man with short, wavy hair and a beard, wearing a dress shirt and tie, against a purple circular background.

    "I did the programme in advance of starting a new senior level job. Dee has an uncanny ability to see through to the core issues and help you find a way round or through them. I was energised, focused and armed with a working plan."

    MAGS O’RIORDAN - PRINCIPAL OFFICER

  • Black and white portrait of a woman with shoulder-length hair, wearing a dark blazer, set against a green circular background.

    "I love Dee because she doesn't let me get away with anything. Dee is no fool. She will not be tricked, and she will call you out on everything."

    KRISTIE MELLING - DIGITAL STRATEGIST

final note

You’ve done the work. Let’s get it noticed.

Start with the free Reality Check. It takes about 12 minutes, it's slightly uncomfortable in a good way, and you'll finish knowing your one next move.Or join my free 5-day challenge from 9 November. Ten minutes a day. Bring a coffee. I'll bring the honesty.

Dee x

A woman with curly red hair wearing a yellow blazer and white top, smiling and laughing, with abstract red and black graphic design elements.

FREE 5-DAY CHALLENGE - 9 TO 13 NOV

HUMBLE

NOT INVISIBLE

Getting promoted, for people who'd rather do the work than talk about it. (Hi. Same.)

Ten minutes a day, plus an optional live finale on Saturday 14 Nov.

JOIN THE CHALLENGE
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